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Marketing Research MKT4304-01: Home

This Course Guide helps you identify some of the resources available at Mohammed VI Library. For more information please get in touch with Your Librarian whose contact information is listed below right.

Vocabulary list

Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.

  • Marketing research
  • Marketing qualitative research
  • Marketing quantitative research
  • Marketing, techniques
  • Marketing research, attitude
  • Marketing consumer
  • Marketing product research
  • Marketing Explorary research

 

Introduction

The course teaches the process of marketing research from the problem identification to the analysis and report phase. It explains why most companies use marketing research to develop their business long term through a thorough understanding of the customer needs market dynamics and characteristics key players. The course covers the various techniques including both qualitative and quantitative research.

Library of Congress Classes and Subclasses

Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.

  • HD 28-70   Management. Industrial management
  • HF 1-6182 Commerce

 

Subject Guide

Fatima Hadre