LibGuides: Marketing Research MKT4304-01: Books

Selected Books

Perspectives on Promotion and Database Marketing by Greg M. Allenby
Call Number: HF5415.126 .B63 2010
ISBN: 9789814287050
Publication Date: 2010-01-01
Marketing Research by Bonita Kolb
Call Number: HF5415.2 .K59 2008
ISBN: 1412947979
Publication Date: 2008-05-06
Doing Research Projects in Marketing, Management and Consumer Research by Christopher E. Hackley
Call Number: HD30.4 .H28 2003
ISBN: 041526894X
Publication Date: 2003-06-25
Exploring Marketing Research by William G. Zikmund
Call Number: HF5415.2.Z54 2002
ISBN: 0324181485
Publication Date: 2002-03-21
Quantitative Models in Marketing Research by Philip Hans Franses; Richard Paap
Call Number: HF5415.2.F714 2001
ISBN: 0521801664
Publication Date: 2001-08-09
Qualitative Methods for Marketplace Research by Shay Sayre
Call Number: HF5415.2.S29 2001
ISBN: 0761922695
Publication Date: 2001-03-16
Forecasting and Market Analysis Techniques by George J. Kress; John Snyder
Call Number: HF5415.2.K748 1994
ISBN: 089930835X
Publication Date: 1994-05-30

Encyclopedia of Major Marketing Campaigns by Thomas Riggs (Editor)
Call Number: HF5837 .E53 2000
ISBN: 078763042X
Publication Date: 2000-01-01
Encyclopedia of World History by Market House Books Ltd. Staff
Call Number: D21 .E577 1998
ISBN: 0198602235
Publication Date: 1999-04-08
IEBM Encyclopedia of Marketing by Michael J. Baker
Call Number: HF5412 .I32 1999
ISBN: 1861523041
Publication Date: 1999-05-01
The Blackwell Encyclopedic Dictionary of Marketing by Dale Littler (Editor); Barbara R. Lewis (Editor)
Call Number: HF5415 .B4552 1997
ISBN: 1557869391
Publication Date: 1997-09-01
International Guide to Securities Market Indices by Henry Shilling (Editor)
Call Number: HG4636 .S494 1996
ISBN: 1884964486
Publication Date: 1996-12-01
Markets of the United States for Business Planners by Thomas F. Conroy (Editor)
Call Number: HC106.8 .M333 1996
ISBN: 0780800192
Publication Date: 1995-06-01