Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.
The course teaches the process of marketing research from the problem identification to the analysis and report phase. It explains why most companies use marketing research to develop their business long term through a thorough understanding of the customer needs market dynamics and characteristics key players. The course covers the various techniques including both qualitative and quantitative research.
Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.
|Monday - Thursday||8h00 - 22h00|
|Friday||8h00 - 18h00|
|Saturday||12h00 - 18h00|
|Sunday||14h00 - 22h00|