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Marketing Management MKT 4305: Home

This Course Guide helps you identify some of the resources available at Mohammed VI Library. For more information please get in touch with Your Librarian whose contact information is listed below right.

Vocabulary list

Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course

  • Marketing Management
  • Marketing Research
  • Marketing Strategy
  • Price Policies
  • Product Promotion
  • Sales Analysis
  • Consumer Behavior

 

Introduction

This course covers the planning and execution of marketing activities from the managerial viewpoint. Emphasis on determining the basic product or service market analysis, price policies, product promotion, sales force management, sales analysis, and physical distribution with logistics systems.

Library of Congress Classes and Subclasses

Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.

  • H: Social Sciences
  • HF: Commerce

Subject Guide

Rachid Zegrane