LibGuides: Marketing Management MKT 4305: Books

Selected Books

Strategic Marketing Management
Call Number: HF5414 .M67 2010
ISBN: 9781844800001
Publication Date: 2009-11-18
Marketing Management by Philip Kotler; Kevin Lane Keller
Call Number: HF5415.13 .K64 2006
ISBN: 0131457578
Publication Date: 2005-03-01
Global Marketing Management by John A. Quelch; Christopher Bartlett
Call Number: HF1416 .G56 2006
ISBN: 0324322844
Publication Date: 2005-03-02
Business to Business to Marketing Management by Jim Blythe; Alan Zimmerman; David F. Lomax
Call Number: HF5415.13 .B565 2005
ISBN: 1844800016
Publication Date: 2004-11-04
Marketing Research by Bonita Kolb
Call Number: HF5415.2 .K59 2008
ISBN: 1412947979
Publication Date: 2008-05-06
Sales Management by Thomas N. Ingram
Call Number: HF5438.4.I54 2001
ISBN: 0030266998
Publication Date: 2000-03-01

IEBM Encyclopedia of Marketing by Michael J. Baker
Call Number: HF5412 .I32 1999
ISBN: 1861523041
Publication Date: 1999-05-01
International Encyclopedia of Business and Management by Malcom Warner (Editor)
Call Number: HF1001 .I53 1996
ISBN: 0415073995
Publication Date: 1996-06-01
The Concise Blackwell Encyclopedia of Management by Cary L. Cooper (Editor); Chris Argyris (Editor)
Call Number: HD30.15 .C66 1998
ISBN: 0631208852
Publication Date: 1998-06-01