Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course
This course covers the planning and execution of marketing activities from the managerial viewpoint. Emphasis on determining the basic product or service market analysis, price policies, product promotion, sales force management, sales analysis, and physical distribution with logistics systems.
Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.
|Monday - Thursday||8h00 - 22h00|
|Friday||8h00 - 18h00|
|Saturday||12h00 - 18h00|
|Sunday||14h00 - 22h00|