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This specialist course examines current global marketing issues. It will explain what international marketing is. More specifically to this course you will learn:
-Environmental adaptation, Self-Reference Criterion avoidance, Global awarness, Stages of int mkt, Strategic orientation, Trade Barriers and the int. Environment, Int agencies, Assessing global market, Culture, management style & Strategic thinking, Business Ethic, the importance of the political environment, Some insight on International legal environment, Mkt research for a Global mkt vision, GMID, The main mkt group & the Emerging market, Planning and organization for global mkt. Exporting and logistic: Import restriction, getting paid, packing and marking, logistic. International advertising. Managing int sales personals. Pricing for the int market. Int Negotiation. Special emphasis will be given to presentation & communication, we will focus on developing fundamental marketing presentation skill in this course: How to be synthetic, clear and convincing!
