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Introduction to Promotional Communication COM 3310: Home

This Course Guide helps you identify some of the resources available at Mohammed VI Library. For more information please get in touch with Your Librarian whose contact information is listed below right.

Vocabulary list

Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.

  • Advertising
  • Social marketing
  • Public relations
  • Marketing communication
  • Promotional messages



This course introduces students to the practical aspects of material production for commercial and noncommercial uses in advertising, marketing communication, public relations, and social marketing. Students will be exposed to the principles of the advertising plan, the design and implementation of sales promotion strategies, direct-mail advertising, and out-door advertising. Special emphasis is put on the design of print and audio visual promotional messages. Students are required to participate in a variety of communication activities and to perform a number of research tasks and practical assignments.

Library of Congress Classes and Subclasses

Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course


Subclass HF

HF1-6182 Commerce

HF5001-6182 Business

HF5381-5386 Vocational guidance.  Career development

HF5387-5387.5 Business ethics

HF5410-5417.5 Marketing.  Distribution of products

HF5546-5548.6 Office management

HF5548.7-5548.85 Industrial psychology

HF5549-5549.5 Personnel management.  Employment management

HF5717-5734.7 Business communication Including business report writing, business correspondence

HF5801-6182 Advertising


Subclass P

P87-96  Communication.  Mass media

P94.7  Interpersonal communication

P95-95.6  Oral communication.  Speech

P99.5-99.6  Non verbal communication 

Subject Guide