Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.
This course introduces students to the practical aspects of material production for commercial and noncommercial uses in advertising, marketing communication, public relations, and social marketing. Students will be exposed to the principles of the advertising plan, the design and implementation of sales promotion strategies, direct-mail advertising, and out-door advertising. Special emphasis is put on the design of print and audio visual promotional messages. Students are required to participate in a variety of communication activities and to perform a number of research tasks and practical assignments.
Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course
CLASS H - SOCIAL SCIENCES
Subclass HF
HF1-6182 Commerce
HF5001-6182 Business
HF5381-5386 Vocational guidance. Career development
HF5387-5387.5 Business ethics
HF5410-5417.5 Marketing. Distribution of products
HF5546-5548.6 Office management
HF5548.7-5548.85 Industrial psychology
HF5549-5549.5 Personnel management. Employment management
HF5717-5734.7 Business communication Including business report writing, business correspondence
HF5801-6182 Advertising
CLASS P - LANGUAGE AND LITERATURE
Subclass P
P87-96 Communication. Mass media
P94.7 Interpersonal communication
P95-95.6 Oral communication. Speech
P99.5-99.6 Non verbal communication
