Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.
The course will cover the principles, history, theory and practice of public relations in business, organizations and agencies. The course will use case-method and campaign-planning approaches to analyze public relations programs. The course will also examine the responsibility of the public relations practitioner to management and to relevant publics, ethics of public relations practice, and the future of the field and career opportunities.
Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course
CLASS H - SOCIAL SCIENCES
HD49-49.5 Crisis management. Emergency management.
HD50-50.5 Delegation of authority. Decentralization.
Span of control
HD56-57.5 Industrial productivity
HD58 Location of industry
HD58.7-58.95 Organizational behavior, change and
effectiveness. Corporate culture
HD59-59.6 Public relations. Industrial publicity
HD60-60.5 Social responsibility of business
HM661-696 Social control
HM701 Social systems
HM706 Social structure
HM711-806 Groups and organizations
HM786-806 Organizational sociology. Organization theory
HM811-821 Deviant behavior. Social deviance
HM826 Social institutions
HM831-901 Social change
HM1001-1281 Social psychology
HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype
HM1106-1171 Interpersonal relations. Social behavior
HM1176-1281 Social influence. Social pressure
CLASS J - POLITICAL SCIENCE
JA1-92 Political science (General)
JA60-64 Dictionaries and encyclopedias
JA71-80 Theory. Relations to other subjects
JA86-88 Study and teaching. Research
JA92 Collective biography of political scientists