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Public Relations Communication COM 3301   Tags: com 3301  

This Course Guide helps you identify some of the resources available at Mohammed VI Library. For more information please get in touch with Your Librarian whose contact information is listed below right.
Last Updated: Nov 5, 2012 URL: http://libguides.aui.ma/content.php?pid=373059 Print Guide RSS Updates

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Vocabulary list

Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.

  • Public relations
  • Leadership
  • Political decisions
  • Media relations
  • Political communication

 

 

 

Introduction

The course will cover the principles, history, theory and practice of public relations in business, organizations and agencies. The course will use case-method and campaign-planning approaches to analyze public relations programs. The course will also examine the responsibility of the public relations practitioner to management and to relevant publics, ethics of public relations practice, and the future of the field and career opportunities.

 

Library of Congress Classes and Subclasses

Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course

CLASS H - SOCIAL SCIENCES

Subclass HD

HD49-49.5 Crisis management.  Emergency management.

Inflation

HD50-50.5 Delegation of authority.  Decentralization.

Span of control

HD56-57.5 Industrial productivity

HD58 Location of industry

HD58.7-58.95 Organizational behavior, change and

effectiveness.  Corporate culture

HD59-59.6 Public relations.  Industrial publicity

HD60-60.5 Social responsibility of business

Subclass HM

HM661-696 Social control

HM701 Social systems

HM706 Social structure

HM711-806 Groups and organizations

HM756-781 Community

HM786-806 Organizational sociology.  Organization theory

HM811-821 Deviant behavior.  Social deviance

HM826 Social institutions

HM831-901 Social change

HM1001-1281 Social psychology

HM1041-1101 Social perception.  Social cognition Including perception of the self and others, prejudices, stereotype

HM1106-1171 Interpersonal relations.  Social behavior

HM1176-1281 Social influence.  Social pressure

CLASS J - POLITICAL SCIENCE

Subclass JA 

JA1-92  Political science (General) 

JA1-26  Periodicals 

JA27-34  Societies 

JA35.5  Congresses 

JA60-64  Dictionaries and encyclopedias 

JA71-80  Theory.  Relations to other subjects 

JA81-84  History 

JA86-88  Study and teaching.  Research 

JA92  Collective biography of political scientists

 

Subject Guide

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Amal El Omari
Contact Info
Circulation Desk
Mohammed VI Library
Al Akhawayn University in Ifrane
extension 2170
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