Fundamentals of Services Marketing-MKT3304-01: Books & eBooks

Mastering Fashion Marketing by Tim Jackson; David Shaw

Essentials of Services Marketing by K. Douglas Hoffman; John E. G. Bateson

Services Marketing by Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler

Strategic Marketing Management by Luiz Moutinho; Geoff Southern

Kellogg on Marketing by Dawn Iacobucci; Marketing Department, The Kellogg Graduate School of Management, Northwestern University Staff (Editor); Larkshman Krishnamurthi (Editor); Alice Tybout (Editor); Philip Kotler (Preface by)

The Old Rules of Marketing Are Dead by Timothy R. Pearson

The New Rules of Marketing and PR by David Meerman Scott

Consumer Behavior and Marketing Strategy by J. Paul Peter; Jerry C. Olson

Consumer Behavior by Delbert I. Hawkins; Roger J. Best; Kenneth A. Coney

Services Marketing and Management by Audrey Gilmore

Research on International Service Marketing by Pieter Pauwels (Editor); Ko de Ruyter (Editor)

Mobile Marketing and Advertising 2013

Marketing Your Service Business by Ian Ruskin-Brown

Customer-Centered Telecommunications Services Marketing by Karen Strouse

The Blackwell Encyclopedic Dictionary of Marketing by Dale Littler (Editor); Barbara R. Lewis (Editor)