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Advanced Marketing Management MKT 5305: Home

This Course Guide helps you identify some of the resources available at Mohammed VI Library. For more information please get in touch with Your Librarian whose contact information is listed below right.

Vocabulary list

Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.

  • Marketing Managment
  • Business development
  • Marketing Strategies
  • Marketing Information System
  • Market Research
  • Marketing Planning

 

Introduction

This course examines the creation and distribution of products and services for consumers. It focuses on the key issues in analyzing market opportunities, developing and implementing marketing strategies and programs, and controlling the marketing effort. 

Library of Congress Classes and Subclasses

Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.

 

HF5001-6182 Business

      HF5410-5417.5 Marketing. Distribution of products

 

Subject Guide