Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.
This course examines the creation and distribution of products and services for consumers. It focuses on the key issues in analyzing market opportunities, developing and implementing marketing strategies and programs, and controlling the marketing effort.
Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.
HF5410-5417.5 Marketing. Distribution of products