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This Course discusses the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding of consumer behavior and application of these behavior concepts to marketing decision-making.
Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.
HC79 Consumer Demand
HC440-445 Consumer behavior
HF5410-5417.5 Marketing. Distribution of products
HF5415 Consumer behavior