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Advanced Consumer Behavior MKT 5399: Home

This Course Guide helps you identify some of the resources available at Mohammed VI Library. For more information please get in touch with Your Librarian whose contact information is listed below right.

Vocabulary list

Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.

  • Consumer behavior
  • Consumer decision-making
  • Marketing decision-making.
  • Purchase decision
  • Purchase Intention 

 

Introduction

This Course discusses the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding of consumer behavior and application of these behavior concepts to marketing decision-making.

Library of Congress Classes and Subclasses

Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.

  • HC10-1085 Economic history and conditions

     HC79 Consumer Demand

     HC440-445 Consumer behavior

  • HF1-6182 Commerce

     HF5410-5417.5 Marketing.  Distribution of products

     HF5415 Consumer behavior

Subject Guide