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Consumer Behavior MKT 3303: Home

This Course Guide helps you identify some of the resources available at Mohammed VI Library. For more information please get in touch with Your Librarian whose contact information is listed below right.

Vocabulary list

Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.

  • Consumer Behavior
  • Consumer complaints
  • Consumers' preferences
  • Customer loyalty
  • Marketing Strategies

 

Introduction

This course teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding of consumer behavior and application of these behavior concepts to marketing decision-making.

Library of Congress Classes and Subclasses

Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.

  • H: Social Sciences
  • HC: Economic History and Condition
  • HF: Commerce

Subject Guide