Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.
- Services Marketing;
- Marketing Strategy;
- Marketing Management;
- Marketing Communication;
- Consumer Behavior;
- Principles of Marketing;
- Marketing policies;
- Marketing planning.
This course focuses on the distinctively different aspects concerned with marketing in services industries. Concepts will be illustrated using cases and examples from service industries such as banking, health care, financial planning, consulting, the professions and communication as well as manufacturing and high tech industries (both of which depend heavily on services to provide value).
Library of Congress Classes and Subclasses
Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.
- HF5001-6182 Business
HF5410-5417.5 Marketing. Distribution of products