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International Marketing MKT4306-01  

This Course Guide helps you identify some of the resources available at Mohammed VI Library. For more information please get in touch with Your Librarian whose contact information is listed below right.
Last Updated: Jan 15, 2013 URL: http://libguides.aui.ma/content.php?pid=415258 Print Guide RSS Updates

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Vocabulary list

Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.

  • Marketing strategic orientation
  • International marketing principles
  • Management, International marketing
  • International marketing: Pricing, Consuming
  • Global marketing
  • Commercial strategy

 

 

 

Introduction

This specialist course examines current global marketing issues. It will explain what international marketing is. More specifically to this course you will learn:
-Environmental adaptation, Self-Reference Criterion avoidance, Global awarness, Stages of int mkt, Strategic orientation, Trade Barriers and the int. Environment, Int agencies, Assessing global market, Culture,  management style & Strategic thinking, Business Ethic, the importance of the political environment, Some insight on International legal environment, Mkt research for a Global mkt vision, GMID, The main mkt group & the Emerging market, Planning and organization for global mkt. Exporting and logistic: Import restriction, getting paid, packing and marking, logistic. International advertising. Managing int sales personals. Pricing for the int market. Int Negotiation. Special emphasis will be given to presentation & communication, we will focus on developing fundamental marketing presentation skill in this course: How to be synthetic, clear and convincing!

 

Library of Congress Classes and Subclasses

Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.

  • HF 1-6182        Commerce 
  • HF 5001-6182   Business

 

 

 

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Subject Guide

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Fatima Hadre
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Mohammed VI Library
Al Akhawayn University in Ifrane
PO 104
Ifrane 53000
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