This is the "Home" page of the "Marketing Research MKT4304-01" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

Marketing Research MKT4304-01  

This Course Guide helps you identify some of the resources available at Mohammed VI Library. For more information please get in touch with Your Librarian whose contact information is listed below right.
Last Updated: Jan 15, 2013 URL: Print Guide RSS Updates

Home Print Page

Vocabulary list

Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.

  • Marketing research
  • Marketing qualitative research
  • Marketing quantitative research
  • Marketing, techniques
  • Marketing research, attitude
  • Marketing consumer
  • Marketing product research
  • Marketing Explorary research




The course teaches the process of marketing research from the problem identification to the analysis and report phase. It explains why most companies use marketing research to develop their business long term through a thorough understanding of the customer needs market dynamics and characteristics key players. The course covers the various techniques including both qualitative and quantitative research.


Library of Congress Classes and Subclasses

Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.

  • HD 28-70   Management. Industrial management
  • HF 1-6182 Commerce


Subject Guide

Profile Image
Fatima Hadre
Contact Info
Mohammed VI Library
Al Akhawayn University in Ifrane
PO 104
Ifrane 53000
Send Email

Loading  Loading...