Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.
- Mass communication
- Mass media
The course surveys the history, structure and influence of different mass media, including newspapers, magazines, radio, television, motion pictures, book publishing, the Internet and satellite communication as mass media industries and producers of culture. Topics will include persuasion and influence in news, media ethics, the public relations industry, advertising, the effects of heavy exposure to media, the use of media to control social groups, and the future of media. The course also promotes media literacy by developing students’ skills in analysis and critical thinking about the mass media.
Library of Congress Classes and Subclasses
Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.
- P87-96 Communication Mass media
- P94.7 Interpersonal communication
- P95-95.6 Oral communication. Speech
- TK5101-6720 Telecommunication, Including telegraphy, telephone, radio, radar, television
- HE8689-8700.95 Radio and television broadcasting