Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.
- Consumer Behavior
- Consumer complaints
- Consumers' preferences
- Customer loyalty
- Marketing Strategies
This course teaches the process of consumer decision-making and the contribution of psychology, sociology and anthropology toward understanding the consumer decision-making process. Topics include a conceptual understanding of consumer behavior and application of these behavior concepts to marketing decision-making.
Library of Congress Classes and Subclasses
Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.
- H: Social Sciences
- HC: Economic History and Condition
- HF: Commerce