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Business Research Methodology GBU 4399/5399   Tags: gbu 4399/5399  

This Course Guide helps you identify some of the resources available at Mohammed VI Library. For more information please get in touch with Your Librarian whose contact information is listed below right
Last Updated: Sep 11, 2012 URL: http://libguides.aui.ma/content.php?pid=356589 Print Guide RSS Updates

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Vocabulary list

Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.

  • Research methodology

  • Business research process

  • Qualitative research techniques

  • Quantitative research techniques

  • Sampling and data collection

  • Data analysis

 

 

Course Syllabus: Business Research Methodology (GBU 5399)

 

Introduction

This course offers a broad view of methodology issues related to the planning and implementation of a business research process. The main focus is to present different methodological approaches in theoretical as well as empirical social sciences research. More specifically, it covers topics related to issues as scientific theory, problem formulation, the nature of abstraction, modes of explanation and understanding, the problem of conceptualization, and the process in which concepts and empirical knowledge interact in formulating a research problem, research questions, and research strategies.

 

Library of Congress Classes and Subclasses

Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.

  • HD30.4
  • LB1047
  • LB2369
  • Q180

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