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Advertising & Promotion: MKT3302-02: Home

This Course Guide helps you identify some of the resources available at Mohammed VI Library. For more information please get in touch with Your Librarian whose contact information is listed below right.

Vocabulary list

Please use the vocabulary list below to search the library catalog, through the keyword function, to identify materials relevant to this course.

  • Promotion
  • Advertising
  • Farm marketers
  • Promotional activities 
  • Media advertising
  • Customers

 

Introduction

This course is an overview of the broad fields of advertising and promotion. Topics include managing promotional operations, advertising, public relations, personal selling and sales promotion. Emphasis is on how promotional campaigns are planned, created and budgeted; and how these campaigns can inform buyers, change attitudes and increase sales.

Library of Congress Classes and Subclasses

Please use the call number below to search the library catalog, through the Call Number function, to browse the library collection listing materials relevant to this course.

  • HF Commerce 

                   HF5801-6182 Advertising